A fishy wall mural to reel-in customers
Watermark illustrator Blair Sayer isn’t out of plaice in a fish and chip shop -
one look at his robust figure will tell you that he’s salmon who doesn’t need to
mullet over before heading to his local chippy.
So when Gary from agency The Gas Project asked Blair for an 'old style yet
fresh' mural for the take away shop Fish Smith in Auckland's Herne Bay, he
was in, shall we say, hook line and sinker.
Blair really poured love into his line work, referencing vintage illustrations and
old, nautical woodcuts, injecting a modern twist. Altering the styles slightly for
each area of the mural gave it the subtle collage feel that Gary was after.
‘The most challenging part of the job was conveying a sense of
interaction between the deep-sea diver character and the fish, using only the
diver’s body language,’ says Blair. ‘A giant octopus lurking in the shadows helps to add
some fun into the narrative.’
How many tickles does it take to make an octopus laugh?
Tentacles… just squidding!