Articles

Flox aka Hayley King

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FLOX TAKES FLIGHT

The annual "Rare Taste" series celebrates the arrival of the new vintage of the winery’s signature sauvignon blanc each year. The concept behind “Rare Taste” comes from the fact that Cloudy Bay is in incredibly high demand in the large U.S.market, and therefore not as widely available as some other New Zealand sauvignon blancs. Consumers may have to spend a little effort to get their Cloudy Bay but are rewarded with a unique purity and depth of flavour. 

 

The theme extends through to the artwork brief, where Hayley King aka Flox, will create two very unique "floxy style" pieces depicting two rare U.S birds, both on the top 10 endangered list.   The works will be auctioned with proceeds going towards an environmental charity.

 

"I'm honoured to be working with Cloudy Bay again, this time on an international platform, and for a very good cause, which is bonus”.

Check out the following process shots of the two works in creation mode.  Destined for the U.S events, Flox has prepped the pieces, ready for live audiences in both New York and L.A.

 

And finally, for the very first time Flox has been lucky enough to secure sponsorship from none other than Montana Gold International.  The spray paint is the perfect medium for Flox’s multi-layered, intricate and colour rich compositions.

 

Rare Taste, Rare Nature

New York City (Sept 17) & Los Angeles (September 19th)

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Credits

Client

CLOUDY BAY WINE

Designer

Korinne Munson

Links

Cloudy Bay

website

Montana

website