Salt & Paprika

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LeasePlan’s ‘Small Fleets’ award winning animation

Fun, innovative, quirky… not words that usually relate to the world of car leasing – until now.


Watermark's dynamic duo Salt and Paprika (Simon Shaw and Courtney Hopkinson) were commissioned by agency Creature to design a range of fun characters for car leasing company LeasePlan's new 'Small Fleets' campaign.


The characters represent LeasePlan's wide variety of customers, from traditional tradies to entrepreneurial New Zealand business owners. Imaginative vehicles were also designed for each character, as an extension of their individual personalities.


The campaign has been a drive away success, leading the team to produce a two-minute animation for LeasePlan's Fleet Forum event launch.


"You just know when you've got the right team together on a project.  Everything goes smoothly and you have a great time along the way - you can see that in the work."


Marianne Webb, Design Director Creature



And that's not all! To top it off, the project was a winner at the New Zealand Best Design Awards, taking home a gleaming Gold for the Design Craft category. Toot Toot!






Creative Director

Janelle Rodrigues

Design Director

Marianne Webb

Animation Director

David Way

Illustration & Character Design

Simon Shaw

3D Modelling

Courtney Hopkinson

3D Texturing, Lighting & Rendering

Courtney Hopkinson

3D Rigging

Courtney Hopkinson

3D Animation

Shannon Jahnel Lanktree

2D Animation

David Way


2016 NZ Best Design Awards

Gold, Design, Craft